Social Generations – Path to Purchase Psychographics

Excerpt from BOOK: The Luxury Buyer: Path to Purchase Psychographics. “12 Secrets of Success: How to Attract Consumers of High-end Goods”  – Book available at

Effective marketing of any Brand’s products and services must include an effective targeting of the demographics of the people that are likely to buy that Brand. This book is more about the psychographics (way of thinking) of the buyer than the demographics (physical characteristics) of the buyer. However, it is paramount that, as a Brand marketer, advertiser, salesperson, or business owner, you have a clear understanding of the Social Generational age ranges when preparing your marketing and advertising campaigns and when dealing with the customer.


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